Five Ways to Grow Your Business, The ActionCOACH Way

Angie Fairbanks

Five_Ways_The_ActionCOACH_Way_1

It may sound like a trick question.

Can a business increase sales 10%, keep expenses constant and still see a 61% increase in profits?

It can if it looks at increasing the bottom-line the ActionCOACH way.

Conventional business looks at sales from the standpoint of three variables, namely sales, expenses and profits defined by the formula: Sales – Expenses = Profits.

In this approach, each variable depends on the other, forcing businesses to look at either increasing sales or decreasing expenses in order to influence profitability.

ActionCOACH moves away from this narrow view and breaks the sales variable into five separate components. These variables can be worked individually and across the board to leverage profits on the bottom line.

In the ActionCOACH business coaching model, this is termed “The Five Ways.”

According to the “Five Ways,” all business is driven by five key profit generating areas: Lead Generation, Conversion Rate…

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